Help Make the World More Hospitable
The hospitality industry is uniquely human, and it deserves technology that's just as inspiring as the people behind it. At Mews, we're transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.
About the Role
Product marketing at Mews is at a turning point. The function has been effective at launching products; what it has not yet built is the strategic layer that comes after launch – the continuous positioning, adoption strategy, and market intelligence that makes each product more valuable over time. This role owns that shift.
The Director of Product Marketing and Market Research is a combined senior leadership role responsible for two things: how Mews brings products to market, and how Mews understands the market it operates in. You will lead the product marketing team, own the research and customer insights function, and serve as the go-to authority on both disciplines for senior leadership across the business.
Mews operates across property management, fintech and payments, guest experience, and marketplace. The right person for this role knows how to build a coherent positioning story across a complex multi-product portfolio – and how to ground that story in real market intelligence, customer insight, and competitive understanding rather than assumption.
Responsibilities
Product Marketing Strategy
- Define and own product marketing strategy across the Mews portfolio – covering positioning, messaging, and go-to-market execution from launch through adoption and ongoing engagement.
- Build and govern the global product launch framework so that launches are scalable and repeatable.
- Own product adoption and post-launch engagement strategy.
- Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes.
- Own NPS tracking programs and design the measurement framework for product marketing impact.
Market Research and Customer Insights
- Own the end-to-end market research function: identifying research opportunities, designing methodology, running studies, synthesising findings, and activating insights across the business.
- Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions.
- Build competitive intelligence as a structured, ongoing discipline.
- Serve as the functional authority on what the market is telling Mews.
- Work closely with Strategy, Product, RevOps, and Marketing to ensure insights land where decisions get made.
Team and Function Leadership
- Lead and develop a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability.
- Set the operating model for how the team works with AI.
- Serve as the senior leadership go-to on product marketing and market intelligence.
- Represent product marketing and research in executive forums, contributing to annual planning and portfolio prioritisation decisions.
Requirements
- 10+ years in B2B SaaS marketing, with the majority of that time in product marketing.
- Has held a Director, Senior Director, or Head of Product Marketing title, or a broader marketing leadership title that included ownership of the product marketing function.
- Proven track record managing and developing a multi-person product marketing team.
- Experience owning or significantly contributing to a market research or customer insights function.
- Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing.
- Experience building or significantly reshaping a product marketing function.
- Has operated in a lean, fast-moving environment such as a scale-up, growth-stage, or pre-IPO company.
Skills and Capabilities
- Owns GTM strategy end-to-end.
- Connects product marketing directly to revenue outcomes.
- Translates research into business decisions.
- Multi-functional marketing experience beyond product marketing.
- Metrics-driven.
- Strong senior stakeholder communication.
AI Fluency
AI is changing the product marketing function in a way that is more structural than any other recent technology shift. We expect this person to use AI tools deliberately and with criteria, and build team-level standards for AI use.
Nice to Have
- Fintech, payments, or financial services product marketing experience.
- Hospitality, travel tech, or hotel SaaS background.
- DACH region or Germany market experience.
What's In It for You
- Unlimited paid holiday.
- Participation in our company share program.
- Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary).
- An annual Learning budget of €300 (and more for high performers).
- Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself.
- A work from anywhere policy with flexibility to work abroad for a few weeks each year.
- Relocation options, available after one year.
- Flexible, hybrid working options.
- A home office setup budget and a monthly work-from-home allowance.
- Claude tokens, so you can automate workflows and build smarter, more efficient ways of working.
We're an equal opportunities employer.