Senior Product Manager II, Consumer (all genders)

The Role

HelloFresh serves millions of customers weekly across 18 business units and 8 brands worldwide. At the heart of our product is a belief that every customer deserves a menu that feels like it was made for them, the right meals, at the right time, for the right person. We call it the Sous Chef vision.

As Senior PM II on the Personalization Experience team, you own what makes that vision real and felt. You're not building the ranking algorithm, you're building the experiences that make customers trust it, the data collection that makes it smart, and the moments where someone thinks: this app actually knows me. This is a high-autonomy role at the intersection of consumer UX, engineering, and ML systems.

What You'll Do

• Food Profile Quality & Signal Collection: The food profile is the raw material that powers everything downstream. Your job is to move customers from "fields filled in" to truly Personalization-Ready: high-signal, validated, actionable.
• The "Sous Chef" Feel & Transparency: You build the moments where personalization becomes tangible, the places where we tell customers why certain meals were chosen for them.
• Cross-Org Data Supplier: You're the clean, reliable interface between raw signal and downstream experience, owning the explanation payloads and API contracts.
• AI-Native Discovery: You use GenAI tools actively to compress discovery-to-decision cycles, synthesizing global customer signals, stress-testing hypotheses.
• Long-Horizon Strategy: You manage your domain with real autonomy, thinking 12–18 months out.

What You'll Bring

• Deep personalization or data-collection PM experience. 5+ years of PM experience, with meaningful time on user-facing personalization or data collection products.
• Strong product taste and customer-facing craft.
• Data-native. You query your own data (SQL/Python), define your own input/output KPIs.
• Cross-org credibility. You've shipped products across organizational boundaries.
• Experimentation with healthy skepticism. You design experiments to validate hypotheses.
• Exceptional communicator. You can make a complex algorithmic concept legible to a non-technical VP.
• The AI edge. You've already incorporated AI-assisted workflows into your daily practice.

What We Offer

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
• Mental health support, transportation perks, and working-parent-friendly benefits.
• 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options.