Social Media Specialist

About BYDOur Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide.

As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.Role OverviewAs we accelerate our brand presence and cultural relevance, we’re looking for a high-impact Social Media Specialist who doesn’t just manage channels — but builds communities, shapes conversations, and drives measurable growth.This is a role for a digital-native storyteller with strategic depth, creator instinct, and strong influencer management expertise.The Social Media Specialist is responsible for owning and elevating BYD social media ecosystem across all major platforms — turning brand moments into cultural relevance, engagement into loyalty, and creators into long-term brand advocates.Key ResponsibilitiesSocial Media Strategy & Execution Develop and execute platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels Translate brand positioning into compelling, high-performing content formats Manage content calendars, publishing schedules, and real-time activations Monitor trends, algorithms, and platform updates to ensure first-mover advantageContent Creation Concept, shoot, edit, and publish high-quality native content (video-first mindset essential) Develop short-form, long-form, and live content formats Ensure visual and tonal consistency across all touchpoints Collaborate with internal teams and external production partnersInfluencer & Creator Management Identify, onboard, and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries. Build long-term partnerships, not one-off posts Negotiate contracts, manage budgets, and track performance Co-create authentic storytelling that resonates with communities Oversee campaign execution from briefing to reportingCommunity & Performance Actively engage and grow communities across platforms Analyze KPIs (engagement, reach, CTR, conversions, sentiment) Provide actionable insights and continuous optimization Align paid, owned, and earned strategies for maximum impactEssentialSkills & Experience 3–5+ years’ experience in social media, digital marketing, or creator economy Proven experience as a content creator and/or influencer Skilled in video/images production Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis, including but not limited to ChatGPT (OpenAI), Google Gemini, Jasper AI, Predis.ai, Canva AI / Magic Studio, Adobe Firefly, Buffer AI Assistant, Copy.ai and Perplexity AI — with ability to integrate these tools into efficient editorial workflows, automate repetitive tasks, and produce high-quality cross-platform content at scale Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, Youtube,etc.) Strong network and hands-on experience in influencer management preferably in automotive sector Data-driven mindset with strong analytical skills Strong negotiation and communication skillsWe Offer:Competitive remuneration based on performance and experience.Opportunities for department and company-wide team building events.A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.Why Join BYDThis is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Germany.

You’ll work in a fast-moving, international environment where your expertise directly influences how consumers discover electric mobility.Location: Fankfurt am MainType of Employment: Full-time