Growth Marketing Manager (m/f/d) – Digital Marketing & Demand Generation

Your mission

As a Growth Marketing Manager (m/f/d), you turn marketing strategies into measurable results. You take ownership of our digital marketing channels, campaigns, and marketing operations, ensuring they are continuously optimized and improved through a data-driven approach. Working at the intersection of Marketing, Sales, and external partners, you drive demand generation, brand visibility, and marketing efficiency. Through your analytical mindset, hands-on mentality, and focus on impact, you create sustainable value and contribute directly to our growth.

Your tasks

Campaign Management & Performance Marketing

• Own the planning, execution, optimization, and reporting of LinkedIn Ads and Google Ads campaigns

• Manage campaigns against agreed KPIs with a focus on lead generation, performance, and efficiency

• Develop and maintain tracking frameworks, target audiences, testing approaches, and reporting structures

• Identify optimization opportunities based on campaign performance and marketing analytics Content & Social Media

• Own the operational planning, creation, and publishing of content across LinkedIn and other relevant channels

• Execute marketing and communication initiatives in line with established positioning and messaging

• Continuously improve organic social media performance through data-driven optimization

• Monitor and analyze engagement, reach, and campaign effectiveness Website, SEO & Content Operations

• Own the ongoing maintenance and optimization of the company website

• Implement CMS updates, landing pages, and SEO initiatives

• Manage blog production from planning through publication

• Analyze website and SEO performance and derive actionable improvement measures

• Collaborate with external agencies and service providers on website-related initiatives Marketing Operations & Reporting

• Plan, track, and evaluate marketing campaigns across multiple channels

• Build and maintain dashboards and regular reporting on key marketing KPIs

• Ensure high-quality campaign tracking and marketing data management within Salesforce and related tools

• Maintain campaign documentation, marketing assets, and operational processes Event Marketing & Stakeholder Management

• Support the operational execution of events, conferences, and marketing initiatives

• Coordinate marketing materials, communications, and lead-capture activities

• Manage agencies, freelancers, and additional external partners

• Collaborate closely with Business Development, Sales, and the Head of Marketing to execute growth initiatives

Your profile

How You Work

• You take a data-driven approach and use KPIs to guide decisions and improvements

• You take ownership of outcomes and proactively drive initiatives forward

• You work in a structured and pragmatic way while managing multiple priorities effectively

• You combine strong analytical thinking with a hands-on execution mindset

• You actively identify opportunities for optimization and continuous improvement

• You communicate clearly, openly, and enjoy collaborating across teams

• You thrive in dynamic environments with high levels of ownership and responsibility Your Qualifications (Not Every Box Needs to Be Ticked)

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field

• Several years of experience in digital marketing, performance marketing, or growth marketing, ideally in a B2B environment

• Hands-on experience with LinkedIn Ads, Google Ads, and digital campaign management

• Experience managing websites, CMS platforms, and SEO initiatives

• Familiarity with analytics and reporting tools such as Google Analytics or comparable platforms

• Experience with Salesforce or similar CRM systems is a plus

• Experience working with agencies, freelancers, and external service providers

• Design or content production experience (e.g., Canva, Figma, or Adobe Creative Suite) is beneficial

• Knowledge of private capital markets or financial services is an advantage but not required Language Skills

• Excellent English skills (working language)

• German skills are an advantage

Our offer

• Exciting challenges and excellent development opportunities in a constantly growing, international team

• Freedom to develop own ideas and thus make an active contribution to the success of our company

• Attractive remuneration with variable components as part of a total compensation system

• Great colleagues, a friendly working atmosphere and numerous employee events

• Modern workplace in the heart of Munich with view of the Theresienwiese

• Modern employee benefits

• bike leasing, meal vouchers, BAV, Deutschlandticket, benefits account & Wellpass Fitness

• Hybrid working model

• Free drinks and fruit as well as a well-filled ice box in summer