The Role
This is a senior, high-trust role owning the product narrative for Alfie, RobCo's flagship Physical AI product line - the fastest-moving, highest-margin part of our business and the centerpiece of our category leadership story. You'll sit at the intersection of Product, Engineering, Sales, and Marketing, with a named Product counterpart and a standing seat at roadmap and design reviews.
Alfie debuts publicly at RobCoN in March 2027 - the biggest product launch in RobCo's history. Getting there is a multi-month campaign spanning film, digital, and physical activation, and you will own video production for Alfie end-to-end across it.
Your Responsibilities
- Own the Alfie & Physical AI Narrative: develop the core messaging and positioning - value props, differentiators, use cases
- Content & Sales Enablement: own the Alfie whitepaper, technical datasheets, solution briefs, and use case fact sheets; build the sales enablement deck, competitive battlecards, and demo scripts; run enablement sessions
- A Real Seat at the Product Table: named Product/Engineering counterpart, standing invite to Alfie roadmap, close the loop between field/customer insight and Product
- RobCoN Launch & Content Production: own video production for Alfie end-to-end, drive Alfie's presence across the run-up to RobCoN, own the messaging framework and speaker briefing materials
We're Looking for Someone Who Has
- 6+ years of relevant experience - Product Marketing, Pre-Sales/Solutions Engineering, Applications Engineering, Technical Consulting, Product Management, or a hands-on role in robotics, automation, or industrial tech
- Real fluency in robotics, automation, mechatronics, industrial hardware/software systems, or AI
- A track record of turning technical complexity into content people actually use
- Comfortable owning a narrative end-to-end
- Experience owning content production end-to-end
- Fluent in English; German is a strong plus
Nice-to-Have
- Experience with RaaS, SaaS, or hardware-software business models
- Experience running a major product launch or live keynote-style event end-to-end
- Experience presenting to both technical and executive audiences
Why Join RobCo
The category of Autonomous Industrial Robotics is being defined right now. As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.