Sales Director - DACH

Who We Are

At OpenUp, our mission is to make mental well-being accessible to everyone. Following a 'high tech & high touch' approach, we support companies, their employees, and their families with proactive and practical mental health services. OpenUp was ranked in the Top 3 on LinkedIn's Top Startups list for 2023, 2024 & 2025 and is continuously growing, serving 2000+ companies (e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonald's) reaching 600K+ employees.

About the Role

We're building out our presence in the DACH market and are looking for an entrepreneurial, purpose driven Sales Director to lead this market with us. In this role, you take full ownership of our commercial success in DACH. You coach and develop our Account Executives, shape our go to market strategy, and act as our trusted advisor on the German market for the wider organisation. This is not a "manage and report" role; it's an opportunity to build a market from the ground up and lead from the front, including closing deals yourself.

You Will

• Own the go to market strategy for the DACH region
• Coach, develop, and grow a team of Account Executives (currently scaling from 2 to 6)
• Build and expand the market, including new B2B partnerships
• Act as the internal advisor and voice of the German market for our (Dutch) headquarters
• Take full ownership of the DACH sales function
• Close deals yourself, staying hands on and close to the market

About You

• 3+ years of leadership experience in B2B SaaS or tech sales, ideally within HR SaaS
• A genuine hunter mentality and a strong instinct for go to market
• Experience building or scaling a market or sales team from the ground up
• Enthusiasm for staying personally involved in closing deals, not just leading from behind
• Strong knowledge of the German market

What You Can Expect

€1500 annual personal development budget, ClassPass contribution, monthly home internet/phone contribution (€50), flexible work model (hybrid and remote options), monthly drinks and company events, 27.5 vacation days per year, and free access to OpenUp for you and your family.