Senior Director, Growth Marketing (m/f/d)

<p><strong>**This position is based in Germany or the UK with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**</strong></p><p style="min-height: 1.7em;"></p><p>Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.</p><p style="min-height: 1.7em;"></p><p>For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.</p><p style="min-height: 1.7em;"></p><p>Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit <a rel="noopener" target="_blank" href="http://chaos.com">chaos.com</a>.</p><p style="min-height: 1.7em;"></p><p><strong>Role Overview</strong></p><p style="min-height: 1.7em;"></p><p>The <strong>Senior Director, Growth (Digital) Marketing</strong> serves as a commercial leader within the Chaos revenue organization, owning the global strategy, execution, and P&amp;L of the direct digital and e-commerce business. Accountable for scaling a €10M+ ARR target, this position has ownership for scaling the Chaos Product-Led Growth (PLG) and demand generation model. The Senior Director, Growth Marketing translates our AEC growth vision into actionable marketing frameworks, converting global digital traffic into scalable new customer ARR.</p><p style="min-height: 1.7em;"></p><p>This is a strategic leadership role with a strong operational mandate. The Senior Director is expected not only to set the direction, but to work closely and hands-on with the team to turn strategy into execution, solve problems, improve performance, and accelerate results. We are looking for a leader who is equally comfortable defining the growth framework and getting into the detail of campaigns, funnels, channels, data, and experimentation alongside the team.</p><p style="min-height: 1.7em;"></p><p>The role has strategic and operational responsibility for Chaos’ digital growth activities across Campaigns, Performance Marketing &amp; Analytics, Website &amp; Organic Growth (SEO/GEO), and social media &amp; influencer marketing.</p><p style="min-height: 1.7em;"></p><p><strong>Key Responsibilities</strong></p><p style="min-height: 1.7em;"></p><ul><li><p>Manage forecasting and drive performance against the €10m ARR digital channels, continuously monitoring and improving funnel performance.</p></li><li><p>Lead, scale, and manage a matrixed organization of 10+ marketing professionals across five dedicated functional sub-teams. Focus on leadership succession planning, capability building, and fostering an outcome-driven operational culture.</p></li><li><p>Report Ecommerce activities to the CRO incl. always-on and one-off initiatives.</p></li><li><p>Manage the global Marketing budget allocation, ensuring spend is allocated accordingly and appropriately to enable achievement of key deliverables.</p></li><li><p>Manage the day-to-day execution of performance marketing campaigns, maintaining oversight of acquisition spend, bid optimization strategies, and budget allocation across new customer acquisition, Account-Based Marketing (ABM), and customer base retention campaigns. Support hands-on in campaign planning and execution.</p></li><li><p>Execute the content-driven search frameworks across international markets, utilizing advanced SEO and GEO strategies.</p></li><li><p>Own the global web properties of Chaos and optimize performance via continuous A/B testing.</p></li><li><p>Deliver organic communication and influencer strategies across global channels (targeting a base of 1M+ followers) within the Chaos primary audience segments (architects, designers, and creative studios).</p></li><li><p>Test and assess new approaches, methods, responses to the markets via digital market channels (influencers, paid, web, campaigns).</p></li><li><p>Manage agency relationships and external freelancers, ensuring performance standards are met and constantly reviewed.</p></li></ul> <br> <p><strong>Required Experience</strong></p><p style="min-height: 1.7em;"></p><ul><li><p>Significant experience in modern digital marketing methods, with a proven track record operating within a senior leadership capacity.</p></li><li><p>Demonstrated experience managing an active, standalone e-commerce or digital sales channel P&amp;L with direct target accountability for a multi-million euro ARR volume.</p></li><li><p>Operational background within B2B SaaS environments, specifically leading self-service or PLG motions where customer acquisition relies heavily on digital-first, low-touch conversion pathways.</p></li><li><p>Proven capability to build, resource, and lead large, multi-disciplinary, fast-moving marketing teams in performance-driven organizations.</p></li><li><p>Comprehensive experience overseeing marketing technology stacks and building AI-enabled marketing processes.</p></li></ul><p style="min-height: 1.7em;"></p><p><strong>Required Skills</strong></p><p style="min-height: 1.7em;"></p><ul><li><p>Capability to own a complex global budget, manage data-backed investment risks, forecast revenue pipelines, and justify marketing spend velocity.</p></li><li><p>Understanding of how cross-functional digital marketing levers from technical SEO/GEO and web infrastructure to performance marketing and social media integrate into a single revenue-generating system.</p></li><li><p>Challenging marketing attribution models, data validity, and performance analytics to make objective, data-driven optimization decisions.</p></li><li><p>Interpersonal, motivational, and communication capabilities required to manage matrixed global teams and represent the marketing function within the executive revenue leadership team.</p></li><li><p>Hands-on, entrepreneurial mindset.</p></li></ul><p style="min-height: 1.7em;"></p><p><strong>Required Qualifications and Certifications (if relevant)</strong></p><p style="min-height: 1.7em;"></p><ul><li><p>Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline or equivalent experience.</p></li></ul><p style="min-height: 1.7em;"></p><p>We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery. If you believe that you are a good match for the job, just send us your CV in <strong>English</strong>.</p><p style="min-height: 1.7em;"></p><p>Only shortlisted candidates will be contacted.</p><p style="min-height: 1.7em;"></p><p>Confidentiality of all applications is assured.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>