Director of Product Marketing and Market Research (m/w/d)

Help Make the World More Hospitable

The hospitality industry is uniquely human, and it deserves technology that's just as inspiring as the people behind it. At Mews, we're transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

You'll work with smart, curious people who care deeply about what they do. You'll have autonomy and the trust to make good decisions and move quickly. And you'll enjoy a real sense of purpose as you see the impact of what we're building.

Position Overview

Product marketing at Mews is at a turning point. The function has been effective at launching products; what it has not yet built is the strategic layer that comes after launch – the continuous positioning, adoption strategy, and market intelligence that makes each product more valuable over time. This role owns that shift.

The Director of Product Marketing and Market Research is a combined senior leadership role responsible for two things that should never have been separated: how Mews brings products to market, and how Mews understands the market it operates in. You will lead the product marketing team, own the research and customer insights function, and serve as the go-to authority on both disciplines for senior leadership across the business.

Mews operates across property management, fintech and payments, guest experience, and marketplace. The right person for this role knows how to build a coherent positioning story across a complex multi-product portfolio – and how to ground that story in real market intelligence, customer insight, and competitive understanding rather than assumption.

Responsibilities

Product Marketing Strategy

• Define and own product marketing strategy across the Mews portfolio – covering positioning, messaging, and go-to-market execution from launch through adoption and ongoing engagement.
• Build and govern the global product launch framework so that launches are scalable and repeatable, with clear handoffs between strategy and execution.
• Own product adoption and post-launch engagement strategy – moving the function beyond launch execution to continuous market thinking that drives usage, retention, and revenue contribution.
• Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes and is reflected in how the business goes to market.
• Own NPS tracking programs and design the measurement framework for product marketing impact, including product attach rates, adoption metrics, and pipeline contribution.

Market Research and Customer Insights

• Own the end-to-end market research function: identifying research opportunities, designing methodology, running studies, synthesising findings, and activating insights across the business.
• Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions – including competitive analysis, customer behaviour, market sizing, and buyer intelligence.
• Build competitive intelligence as a structured, ongoing discipline – not a one-off project. Translate competitive signals into positioning decisions, sales enablement, and product roadmap input.
• Serve as the functional authority on what the market is telling Mews, and translate that into insight narratives that influence senior leadership decisions and business strategy.
• Work closely with Strategy, Product, RevOps, and Marketing to ensure insights land where decisions get made, not just where they get read.

Team and Function Leadership

• Lead and develop a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability.
• Set the operating model for how the team works with AI – determining where AI handles execution tasks and where human judgment is irreplaceable, and building team-level standards accordingly.
• Serve as the senior leadership go-to on product marketing and market intelligence – the person any executive can trust for a well-grounded, commercially-connected answer.
• Represent product marketing and research in executive forums, contributing to annual planning and portfolio prioritisation decisions.

Requirements

Professional Knowledge and Experience

• 10+ years in B2B SaaS marketing, with the majority of that time in product marketing – not demand generation, not agency, not brand-only roles.
• Has held a Director, Senior Director, or comparable leadership role.

Note: the source listing for this role was truncated before the remaining requirements and AI-fluency expectations could be captured in full.

The role also expects the person to operate at a higher strategic level as execution work is automated: using AI tools deliberately and with criteria, describing specific examples of AI changing how they or their team works strategically, having a point of view on where the product marketing function is heading as AI matures, and building team-level standards for AI use, including how to review and quality-control AI-assisted outputs before they reach senior stakeholders or customers.

Nice to Have

• Fintech, payments, or financial services product marketing experience.
• Hospitality, travel tech, or hotel SaaS background.
• Both fintech and hospitality in one profile is the strongest possible combination for this role.
• DACH region or Germany market experience.
• Experience in a company that has undergone a go-to-market transformation.

Pay Transparency at Mews

Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range. This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

What's in It for You?

Global benefits — no matter where you're based, you'll enjoy:

• Unlimited paid holiday (yes, really)
• Participation in our company share program
• Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
• An annual Learning budget of €300 (and more for high performers) to support your development
• Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
• A work from anywhere policy with flexibility to work abroad for a few weeks each year
• Relocation options, available after one year
• Flexible, hybrid working options
• A home office setup budget to make your workspace your own and a monthly work-from-home allowance
• Claude tokens, so you can automate workflows and build smarter, more efficient ways of working

Local benefits — you'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks.

Life at Mews

We're an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. A few things that define how we work: high autonomy means high responsibility; change is constant as we grow and adapt; we're remote-first, not relationship-free, so strong collaboration and communication matter; and AI is an integral part of our processes, used to amplify efficiency and productivity rather than replace people.

If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.